Rupp, L. 2015. Victoria’s Secret Touts Bikinis on TV in Bid for New Customers.

Rupp, Lindsey. February 26 2015. “Victoria’s Secret Touts Bikinis on TV in Bid for New Customers.” Bloomberg Business. http://www.bloomberg.com/news/articles/2015-02-26/victoria-s-secret-touts-bikinis-on-tv-in-bid-for-new-customers

Extension into swimwear fashion show that includes musical performances and photo shorts. Broadens reach and image of VS. Swimwear sells about $500 million of VS revenue, which is only 10% of total revenue. Swimwear once only sold in catalogue, now sells in 700 stores. Success found in sports bras extensions in 2013, but fell flat in other clothing, such as sweaters. Store sales increased by 3% in 2014, which is an increase after a recent slow-down in the company.

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