Miller, K.A., C.R. Jasper, and D.R. Hill. 1993. “Dressing in Costume and the Use of Alcohol, Marijuana, and Other Drugs by College Students.” Adolescence 28 (109): 189-198.
Survey of 1200+ college students over five-year period, finding that there were significant associations between costuming and use of alcohol, and group-directed masquerading and use of marijuana and other drugs. “No significant associations were found between disguise of identity and the use of alcohol, marijuana, and other drugs” (189 online).
Dress and costume well-studied, and college students’ use of drugs/alcohol as also well-studied, but ne’er the intersection of the two.
“[…] the way studies choose to present themselves has been documented as a reflection of the way they wish to identify their role within the college setting (Lind and Roach-Higgins 1985, here online). In additional, the way others act toward a college student is influenced by that student’s dress and appearance. Thus, the way college students attire themselves shapes both their behavior and that of persons who interact with them” (Bushman 1988, here online).
Costuming as an entry into anonymity – permits opportunity for drug and alcohol use? Joseph (1986): “the characteristic of a costume that differentiates it from all other forms of apparel is its open proclamation of departures in behavior. Whereas ordinary dress and uniforms declare their wearer’s group affiliations and statuses, costume announces that the wearer is stepping out of character and into a new constellation of imaginary or unusual social relationships” (184, here online).
Bushman, B. J. (1988). The effects of apparel on compliance: A field experiment with a female authority figure. Personality and Social Psychology Bulletin, 14(3), 459-467.
Joseph, N. (1986). Uniforms and nonuniforms: Communicating through clothing. New York: Greenwood Press.
Lind, C., & Roach-Higgins, M. E. (1985). Fashion, collective adoption, and the social-political symbolism of dress. In M. R. Solomon (Ed.), The psychology of fashion (pp. 183-192). Lexington: Heath/Lexington Books.